Lunch 'n Learn: Fluid Marketing Strategies for Unprecedented Times.

Description

GUEST SPEAKER: William Smith, founder and president of Radar Marketing Group

Join us for a discussion on how small to medium-sized businesses can adapt their marketing strategy during rapidly changing and uncertain times. We’ll discuss how you can leverage creative & fluid thinking to reinforce your brand and customer loyalty. 

Topics include: 
 
- Marketing & Consumer Trends During The Pandemic 
            + Review Consumer Trend Statistics
            + Online is Your Lifeline
 
- Brand Experience Refocus
            + Healthy & Safety
            + Socially Conscious 
            + Community & Local  
 
- E-commerce
            + Online Store 
            + Social Commerce 
            + Selling 'Services' Online
            + Monetizing Educational-Based Training
            + Discount & Offer More Free 
           
-  Better Digital Customer Experience
            + Interactive Content
            + Handling Higher Demand While Maintaining Your Brand 
            + Contactless Fulfillment 
            + Automation Is Your Friend
            + What Are You Not Offering? 
 
- Advertising 
            + PPC & Digital 
            + SMS 
            + Social 
            + Print 
 
- Q & A
           
 
William Smith is the founder and president of Radar Marketing Group, a full-service marketing & advertising agency specializing in e-commerce and web solutions for over 15 years. Bill is responsible for overseeing development and implementation of global digital strategies for B2B, B2C and e-commerce clients. Radar’s clients have included companies such as Comcast/NBC Universal, Eastern Mountain Sports, IBM, Penton Media, and many more. He lives in Amherst with his wife and daughter, and their two dogs.