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DTSTART:20201117T170000Z
DTEND:20201117T181500Z
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SUMMARY:Lunch 'n Learn: Fluid Marketing Strategies for Unprecedented Times.
DESCRIPTION:GUEST SPEAKER: William Smith\, founder and president of Radar Marketing Group\n\n\n\nJoin us for a discussion on how small to medium-sized businesses can adapt their marketing strategy during rapidly changing and uncertain times. We'll discuss how you can leverage creative & fluid thinking to reinforce your brand and customer loyalty. \n\n\n\nTopics include: \n\n \n\n- Marketing & Consumer Trends During The Pandemic \n\n            + Review Consumer Trend Statistics\n\n            + Online is Your Lifeline \n\n \n\n- Brand Experience Refocus\n\n            + Healthy & Safety\n\n            + Socially Conscious \n\n            + Community & Local  \n\n \n\n- E-commerce\n\n            + Online Store \n\n            + Social Commerce \n\n            + Selling 'Services' Online\n\n            + Monetizing Educational-Based Training\n\n            + Discount & Offer More Free \n\n           \n\n-  Better Digital Customer Experience\n\n            + Interactive Content \n\n            + Handling Higher Demand While Maintaining Your Brand \n\n            + Contactless Fulfillment \n\n            + Automation Is Your Friend\n\n            + What Are You Not Offering? \n\n \n\n- Advertising \n\n            + PPC & Digital \n\n            + SMS \n\n            + Social \n\n            + Print \n\n \n\n- Q & A\n\n           \n\n \n\nWilliam Smith is the founder and president of Radar Marketing Group\, a full-service marketing & advertising agency specializing in e-commerce and web solutions for over 15 years. Bill is responsible for overseeing development and implementation of global digital strategies for B2B\, B2C and e-commerce clients. Radar's clients have included companies such as Comcast/NBC Universal\, Eastern Mountain Sports\, IBM\, Penton Media\, and many more. He lives in Amherst with his wife and daughter\, and their two dogs.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:20px\;"><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;">GUEST SPEAKER:&nbsp\;</span></span><span style="font-family: Helvetica\, sans-serif\;">William Smith\, founder and president of Radar Marketing Group</span></span><br />\n<br />\n<span style="font-size:16px\;"><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;">Join us for a discussion on how small to medium-sized businesses can adapt their marketing strategy during rapidly changing and uncertain times.&nbsp\;We&rsquo\;ll discuss how you can leverage creative &amp\; fluid thinking to reinforce your brand and customer loyalty.&nbsp\;</span></span></span><br />\n<br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">Topics include:&nbsp\;</span></span></span><br />\n&nbsp\;<br />\n<strong><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">- Marketing &amp\; Consumer Trends During The Pandemic&nbsp\;</span></span></span></strong><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Review Consumer Trend Statistics</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Online is Your Lifeline </span></span></span><br />\n&nbsp\;<br />\n<strong><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">- Brand Experience Refocus</span></span></span></strong><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Healthy &amp\; Safety</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Socially Conscious&nbsp\;</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Community &amp\; Local &nbsp\;</span></span></span><br />\n&nbsp\;<br />\n<strong><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">- E-commerce</span></span></span></strong><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Online Store&nbsp\;</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Social Commerce&nbsp\;</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Selling &#39\;Services&#39\; Online</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Monetizing Educational-Based Training</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Discount &amp\; Offer More Free&nbsp\;</span></span></span><br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;<br />\n<strong><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">- &nbsp\;Better Digital Customer Experience</span></span></span></strong><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Interactive Content </span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Handling Higher Demand While Maintaining Your Brand&nbsp\;</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Contactless Fulfillment&nbsp\;</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Automation Is Your Friend</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + What Are You Not Offering?&nbsp\;</span></span></span><br />\n&nbsp\;<br />\n<strong><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">- Advertising&nbsp\;</span></span></span></strong><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + PPC &amp\; Digital&nbsp\;</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + SMS&nbsp\;</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Social&nbsp\;</span></span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; + Print&nbsp\;</span></span></span><br />\n&nbsp\;<br />\n<strong><span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">- Q &amp\; A</span></span></span></strong><br />\n&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;<br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-family:helvetica\,sans-serif\;"><span style="font-size:10.0pt\;">William Smith is the founder and president of Radar Marketing Group\, a full-service marketing &amp\; advertising agency specializing in e-commerce and web solutions for over 15 years. Bill is responsible for overseeing development and implementation of global digital strategies for B2B\, B2C and e-commerce clients. Radar&rsquo\;s clients have included companies such as Comcast/NBC Universal\, Eastern Mountain Sports\, IBM\, Penton Media\, and many more. He lives in Amherst with his wife and daughter\, and their two dogs.</span></span></span><br />\n&nbsp\;<br />\n<img alt="" height="540" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2735/Image/registerabovelunchlearnwithradarmarketingregisteronlinecopy.png" style="width: 800px\; height: 540px\;" width="800" />
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SEQUENCE:3
DTSTAMP:20260415T182302Z
URL:http://members.gmsvcc.org/events/details/lunch-n-learn-fluid-marketing-strategies-for-unprecedented-times-4343
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